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L'Âge d'or de la pub

6.5

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Production

Production

Cast

Photo of Thierry Ardisson

Thierry Ardisson

Self

Photo of William Leymergie

William Leymergie

Self (archive footage)

Photo of Alex Métayer

Alex Métayer

Self (archive footage)

Photo of Jacques Duby

Jacques Duby

Self (archive footage)

Photo of François Berléand

François Berléand

Self (archive footage)

Photo of Jean Becker

Jean Becker

Self (archive footage)

Photo of Maurice Lévy

Maurice Lévy

Self (archive footage)

Photo of Marie-Pierre Casey

Marie-Pierre Casey

Self (archive footage)

Photo of Guillaume Gallienne

Guillaume Gallienne

Self (archive footage)

Photo of Michèle Laroque

Michèle Laroque

Self (archive footage)

Photo of Étienne Chatiliez

Étienne Chatiliez

Self (archive footage)

Photo of Didier Bénureau

Didier Bénureau

Self (archive footage)

Photo of Daniel Prévost

Daniel Prévost

Self (archive footage)

Photo of Christophe Salengro

Christophe Salengro

Self (archive footage)

Photo of Patrick Sébastien

Patrick Sébastien

Self (archive footage)

Photo of Coluche

Coluche

Self (archive footage)

Photo of Dominique Farrugia

Dominique Farrugia

Self (archive footage)

Photo of Chantal Lauby

Chantal Lauby

Self (archive footage)

Photo of Alain Chabat

Alain Chabat

Self (archive footage)

Photo of Jamel Debbouze

Jamel Debbouze

Self (archive footage)

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