Nutrition: The Consumer and The Supermarket

Nutrition: The Consumer and The Supermarket

Nutrition: The Consumer and The Supermarket

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Directed by: William Crain

Overview

Combines consumer interviews and an analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups available and explores the role of advertising, store layout, packaging, and labeling in consumer decision making.

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