Buy It Now

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.

Production

Logo for Amazon MGM Studios
Logo for Studio Lambert

Trailers & Videos

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Trailer

Seasons

13 Episodes • Premiered 2024

Still image for Buy It Now season 1 episode 1: The Panel Gets Dirty

1. The Panel Gets Dirty

Host JB Smoove welcomes Goop founder and CEO Gwenyth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 4 different entrepreneurs. A backyard party game, an emergency medical device, a dirty snack food, and a ‘magic in a bottle’ product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 2: The Bug Scream

2. The Bug Scream

Host JB Smoove welcomes Emmy winner and social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. A slay-ing beauty tool, the daddy of all cleaning appliances, a fashion item that fits the bill, and a quirky home tool compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 3: Turning Up the Spice

3. Turning Up the Spice

Host JB Smoove welcomes comedian and AC Barbeque founder Anthony Anderson, Ring Doorbell creator Jamie Siminoff, and Amazon executive Tanner Elton to hear pitches from 4 entrepreneurs. A tech device for the urban commuter, a revolutionary kitchen tool, a royal food item, and an explosively fun kids product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 4: Lions and Ducks and Skunks, Oh My!

4. Lions and Ducks and Skunks, Oh My!

Host JB Smoove welcomes fashion mogul Christian Siriano, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 5 entrepreneurs. An odor busting clothing item, a quacky collectible, an attention-grabbing baby product, a visionary medical device, and an auto first-aid kit compete for a spot in Amazon’s exclusive Buy It Now Store and a chance to win $20,000.

Still image for Buy It Now season 1 episode 5: Tony Pops Off

5. Tony Pops Off

Host JB Smoove welcomes skateboarding legend and Birdhouse founder Tony Hawk, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 different entrepreneurs. A smart home accessory, a new camping must have, a fruity refreshment, and a thirst-quenching device compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 6: JB Gets Stuck in the Middle Seat

6. JB Gets Stuck in the Middle Seat

Host JB Smoove welcomes fashion mogul Christian Siriano, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 5 different entrepreneurs. A retro tech device, a curious travel accessory, a sweet new food, an AI-powered beauty tool, and a lifetime cleaning product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 7: A Shocking Game of Golf

7. A Shocking Game of Golf

Host JB Smoove welcomes Emmy winner and social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. An explosively fun golf product, a colorful bathroom hack, a unique beverage accessory, and a sparkling beauty tool compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 8: The Legacy of Porkchop

8. The Legacy of Porkchop

Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. A triple threat personal accessory, an ergonomic pet product, a revolutionary cooking device, and a colorful new kids product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 9: The Panel Meet Dua Leafa

9. The Panel Meet Dua Leafa

Host JB Smoove welcomes comedian and AC Barbeque founder Anthony Anderson, Ring Doorbell creator Jamie Siminoff, and Amazon executive Tanner Elton to hear pitches from 4 different entrepreneurs. A booming tech accessory, a crunchy drink, a botanical gadget, and a new must have for the tattoo community, compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 10: The Panel Get Confused - And They Like It

10. The Panel Get Confused - And They Like It

Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 entrepreneurs. A South Asian inspired snack food, an innovative fashion item, a product to light up your glam, and a balls-y sports accessory compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 11: The Panel Get Grilled

11. The Panel Get Grilled

Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 different entrepreneurs. A fiery cooking appliance, a fashionably safe tech device, a blister-proof product, and a plunger with personality compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 12: Jamie Gets Buff

12. Jamie Gets Buff

Host JB Smoove welcomes skateboarding legend and Birdhouse founder Tony Hawk, Ring Doorbell creator Jamie Siminoff, and Amazon executive Jenny Freshwater to hear pitches from 4 different entrepreneurs. A stackable fitness product, a hydrating pet product, a hands-free home accessory, and the tiniest gadget compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Still image for Buy It Now season 1 episode 13: The Panel Find Their Haven in the Woods

13. The Panel Find Their Haven in the Woods

Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. An uplifting way to camp, an earth-friendly beverage accessory, a splash-proof toilet tool, and a portable comfort accessory compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

Cast

Photo of JB Smoove

JB Smoove

Self - Host

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