Gruen

7.3
2015

Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

Production

Logo for Cordell Jigsaw Zapruder

Trailers & Videos

Thumbnail for video: The Pitch | The New Zealand Invasion (100% There for taking)

The Pitch | The New Zealand Invasion (100% There for taking)

Seasons

10 Episodes • Premiered 2015

Still image for Gruen season 1 episode 1: Pet Food

1. Pet Food

How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of All Time.

Still image for Gruen season 1 episode 2: Uber & Ashley Madison

2. Uber & Ashley Madison

This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?

Still image for Gruen season 1 episode 3: Aldi

3. Aldi

Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?

Still image for Gruen season 1 episode 4: Pope Francis

4. Pope Francis

As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.

Still image for Gruen season 1 episode 5: AFL & NRL Grand Finals

5. AFL & NRL Grand Finals

Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.

Still image for Gruen season 1 episode 6: Anti-advertising

6. Anti-advertising

The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.

Still image for Gruen season 1 episode 7: Nuclear Weapons

7. Nuclear Weapons

We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.

Still image for Gruen season 1 episode 8: Multi-National Company Tax

8. Multi-National Company Tax

The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.

Still image for Gruen season 1 episode 9: Star Wars

9. Star Wars

The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James Packer's new casino & they look at the most expensive commercial ever made.

Still image for Gruen season 1 episode 10: Christmas Ads

10. Christmas Ads

Wil Anderson, Todd Sampson & Russel Howcroft unwrap some Christmas ads & look at their favourite ad of the year. How kids are used to sell plus two agencies show us that wrinkles can be sexy in The Pitch.

Cast

Photo of Wil Anderson

Wil Anderson

Self - Host

Photo of Russel Howcroft

Russel Howcroft

Self - Panellist

Photo of Todd Sampson

Todd Sampson

Self - Panellist

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