Sneaker Wars: Adidas V. Puma

8.8

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

Production

Production

Trailers & Videos

Thumbnail for video: Official Trailer

Official Trailer

Seasons

3 Episodes • Premiered 2025

Still image for Sneaker Wars: Adidas V. Puma season 1 episode 1: A Rivalry Begins

1. A Rivalry Begins

The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.

Still image for Sneaker Wars: Adidas V. Puma season 1 episode 2: From the Courts to the Streets

2. From the Courts to the Streets

Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.

Still image for Sneaker Wars: Adidas V. Puma season 1 episode 3: Win at All Costs

3. Win at All Costs

Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.

Cast

Photo of David Beckham

David Beckham

Self

Photo of Usain Bolt

Usain Bolt

Self

Photo of Winnie Harlow

Winnie Harlow

Self

Photo of Darryl 'DMC' McDaniels

Darryl 'DMC' McDaniels

Self

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