The Swift Effect

5.5

An exploration of the vast economic impact Taylor Swift's brand has through not only music but in fashion, sports, education and philanthropy.

Production

Production

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Seasons

4 Episodes • Premiered 2025

Still image for The Swift Effect season 1 episode 1: Breaking the Mold

1. Breaking the Mold

How Taylor's bold moves have empowered artists and redefined taking control in the industry.

Still image for The Swift Effect season 1 episode 2: The Swift Effect on the NFL

2. The Swift Effect on the NFL

Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase.

Still image for The Swift Effect season 1 episode 3: The Swift Economy

3. The Swift Economy

Focusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence.

Still image for The Swift Effect season 1 episode 4: An End of an Era

4. An End of an Era

A look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey.

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