Whale Store xoxo

8.8
20251h

After inheriting her father's struggling store, Wan bonds with a charming regular who offers to help, but her new friend's family have other ideas.

Production

Logo for GMMTV

Trailers & Videos

Thumbnail for video: [Official Trailer] คุณวาฬร้านชำ Whale Store xoxo

[Official Trailer] คุณวาฬร้านชำ Whale Store xoxo

Thumbnail for video: คุณวาฬร้านชำ (Whale Store xoxo) | GMMTV 2025

คุณวาฬร้านชำ (Whale Store xoxo) | GMMTV 2025

Thumbnail for video: บุกกองคุณวาฬร้านชำ Whale Store xoxo คุณวาฬกับแมวน้ำ | GMMTV LIVE HOUSE

บุกกองคุณวาฬร้านชำ Whale Store xoxo คุณวาฬกับแมวน้ำ | GMMTV LIVE HOUSE

Thumbnail for video: บุกกองครั้งแรก!! ซีรีส์ คุณวาฬร้านชำ Whale Store xoxo | GMMTV LIVE HOUSE

บุกกองครั้งแรก!! ซีรีส์ คุณวาฬร้านชำ Whale Store xoxo | GMMTV LIVE HOUSE

Seasons

10 Episodes • Premiered 2025

Wan suddenly inherits her father's grocery store, crumbling away during hard times. She soon meets hardworking and flirtatious store regular Maewnam. Maewnam is supportive of Wan's efforts to turn the business around, but she's hiding the truth about her family's business which threatens Wan's plans.

Still image for Whale Store xoxo season 1 episode 1: Life is Riding a Bicycle.

1. Life is Riding a Bicycle.

9.2

Wan's already in conflict with her boss when she receives a life-changing call. She rushes to the hospital only to learn that it's too late, her father has passed. After his funeral, her boss reopens their issue and, completely finished, she puts the final nail in the coffin of their conflict. With her corporate job out of the way, she can turn her attending to her father's crumbling business.

Still image for Whale Store xoxo season 1 episode 2: When One Door Closes, Another Door Opens

2. When One Door Closes, Another Door Opens

7.0

Still image for Whale Store xoxo season 1 episode 3: It's Never Too Late to Start Again

3. It's Never Too Late to Start Again

7.0

Still image for Whale Store xoxo season 1 episode 4: Everything Happens For a Reason.

4. Everything Happens For a Reason.

Still image for Whale Store xoxo season 1 episode 5: Try to be a rainbow in someone's cloud.

5. Try to be a rainbow in someone's cloud.

10.0

Still image for Whale Store xoxo season 1 episode 6: Believe you can, and you're halfway there.

6. Believe you can, and you're halfway there.

Still image for Whale Store xoxo season 1 episode 7: If opportunity doesn't knock, build a door.

7. If opportunity doesn't knock, build a door.

Still image for Whale Store xoxo season 1 episode 8: It hurts because it mattered.

8. It hurts because it mattered.

Still image for Whale Store xoxo season 1 episode 9: Don't cry because it's over, smile because it happened.

9. Don't cry because it's over, smile because it happened.

Still image for Whale Store xoxo season 1 episode 10: A good beginning makes a good ending.

10. A good beginning makes a good ending.

Cast

More Like This

Reviews

A

Annie2698

10/10

I just binge-watched all 6 episodes in one go, and this really cemented MilkLove’s place in GL romcoms for me. I’m looking forward to Girl Rules, but I really hope that after that, they return to this kind of soft, warm, and fluffy vibe bec this is truly their territory.

Their chemistry has always been strong and effortless, from InkPa in Bad Buddy (2021) to 23.5 last year. Even when they’re just talking or sharing a quiet backhug (maximizing their Yuri energy lol), I still get butterflies. The sleepover scene in Whale Store xoxo was so simple yet comforting, just the two of them talking and cuddling with their cat. It felt wholesome, healing, and full of warmth.

They said WSX would be an adult, fluffy, feel-good romcom… but I’ve already cried twice, false marketing 😭 But seriously, this series might be underrated, but it’s perfectly aligned with my taste. Feel-good stories like this deserve more attention. On days when life gets too overwhelming, watching a show that brings comfort and joy is honestly such a blessing.

Whale Store xoxo blends everything I love: fluff, warmth, adult struggles, and that touch of domesticity. Wan’s struggles hit close to home esp when she said she got so caught up chasing success that she drifted away from her original goal of taking care of her dad. That hit me hard. It made me realize how I’ve also been brushing things off and saying “I’m fine” just to avoid opening up to my parents, afraid they’ll worry or nag. I also hope we all take time to reflect on the societal messages the show brings up in each episode esp around empathy, family, and the quiet struggles people go through. There's always something meaningful beneath the fluff, and I really appreciate how they weave those themes in without making it feel heavy-handed.

Also, huge props to Noey and the writer. That unspoken subplot of Noey’s hidden feelings was hidden so well even from us audience until ep 6. She never says it outright, but you feel it from her dropping the coffee when she hears Wan kissed Maewnam to how she always goes above and beyond for her. Subtle, but so powerful.

I also love how each episode picks up naturally from the last. It doesn’t feel rushed or disjointed, even though I know they’re working within a tight 10-episode format.

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